In this quick & fun project, we took on the challenge of creating a brand direction and designing a captivating logo for a new networking and small business venture based in Phoenix, Arizona. Our team skillfully integrated the motifs of the phoenix desert to evoke a sense of togetherness, warmth, and connection. By curating a unique design that seamlessly blended elements of the desert landscape with a symbol of unity, we crafted a powerful and meaningful brand identity that would resonate with small business owners and foster a vibrant and inviting community for them to thrive in.