We designed visually striking announcement graphics and flyers that caught fans' attention and got them excited about getting involved. The graphics were inspired by PVRIS' style and aesthetic, making them feel authentic and relevant to fans of the band. We also created social media content featuring quotes from the band and fans who had volunteered with Crisis Text Line, sharing their personal stories and experiences with mental health issues and the organization’s work. These posts helped to humanize the campaign and connect with fans on a deeper level, encouraging them to get involved with the cause. The campaign's message resonated with fans, as evidenced by the over 30,000 fans across 12 states who were exposed to information about Crisis Text Line. This exposure was critical in helping to spread awareness of the organization and the vital work they do. Over 12,000 fans signed up for more information about becoming a counselor, a testament to the success of the campaign's call to action. We were thrilled to be a part of this campaign to support the amazing work both of these organizations do.