With the basics of the brand in place, we created a seamless e-commerce website that allowed customers to easily purchase Puply's products and learn more about the brand. We made sure the new company was set up for success on the back end as well, setting up all of the operational processes needed to start selling via e-commerce. In addition to the website, we also developed a comprehensive social media strategy, including content creation and management for the brand's social media accounts. To showcase Puply's products, we took studio photos that showed the brand's attention to detail and quality. This content was used to create ads and posts for the launch of the brand, as well as the first two months of social media content. Finally, we worked with the Puply team to develop a giving back strategy that aligned with their values and mission. We helped to identify a need for the products for pet people fostering and adopting dogs, and put in place a strategy for how Puply could contribute through donations of product and other forms of support. Overall, we were thrilled to work with Puply to create a brand identity and digital strategy to help them successfully launch their business. We're excited to see the brand grow and make a positive impact in the dog accessory market.