We embarked on a project to create a campaign logo for a partnership between Oakland Coffee and Live Nation Artist Services, making Oakland Coffee the official backstage coffee at select California venues. Using our proposed concept of “Backstage Brew”, we found the perfect blend between Oakland Coffee's bold branding and Live Nation Artist Service's backstage design principles that incorporate elements like exposed brick, record players, and vibrant colors. The result was a visually striking and cohesive branding approach that resonated with both partners and enhanced the backstage coffee experience for artists and crew alike. Our collaboration brought together the best of both brands to create a memorable and energizing atmosphere behind the scenes.