Dear Betsy
Dear Betsy
Dear Betsy
Client
The Ally Coalition
The Ally Coalition
The Ally Coalition
Services
Design, Content
Design, Content
Design, Content
Postcards to Betsy
Postcards to Betsy
Postcards to Betsy
ABOUT
The Ally Coalition partnered with bestselling author Janet Mock to launch the #DearBetsyDevos campaign in response to the Trump Administration's decision to revoke guidelines protecting trans students in public schools. As Janet Mock stated, "Young people overwhelmingly get it. It's adults like those in the Trump administration who don't realize that pitting young people against one another has consequences. It encourages some to be bullies and it turns others into sinister objects." The campaign aimed to hold Secretary Betsy Devos and the Department of Education accountable for providing a school environment that accommodates trans students in accordance with Title IX protections.
PROCESS
To amplify the message and reach a wider audience, we created a brand identity for the campaign, including social media graphics, postcards, and flyers. The postcards served as a reminder to Secretary DeVos that it was her duty to protect all students, including trans students, and uphold Title IX protections by providing safe spaces for them. The campaign was built with the help of Tumblr and Care2, and gained significant traction on social media, drawing attention to the need for protection and support for trans students.
HOW WE HELPED
Campaign Brand Design Content Creation Collateral Design 41,744 Total Official Signatures If you lined up the 40,000 postcards and ran alongside them - they would equal a 5k run
ABOUT
The Ally Coalition partnered with bestselling author Janet Mock to launch the #DearBetsyDevos campaign in response to the Trump Administration's decision to revoke guidelines protecting trans students in public schools. As Janet Mock stated, "Young people overwhelmingly get it. It's adults like those in the Trump administration who don't realize that pitting young people against one another has consequences. It encourages some to be bullies and it turns others into sinister objects." The campaign aimed to hold Secretary Betsy Devos and the Department of Education accountable for providing a school environment that accommodates trans students in accordance with Title IX protections.
ABOUT
The Ally Coalition partnered with bestselling author Janet Mock to launch the #DearBetsyDevos campaign in response to the Trump Administration's decision to revoke guidelines protecting trans students in public schools. As Janet Mock stated, "Young people overwhelmingly get it. It's adults like those in the Trump administration who don't realize that pitting young people against one another has consequences. It encourages some to be bullies and it turns others into sinister objects." The campaign aimed to hold Secretary Betsy Devos and the Department of Education accountable for providing a school environment that accommodates trans students in accordance with Title IX protections.
THE PROCESS
To amplify the message and reach a wider audience, we created a brand identity for the campaign, including social media graphics, postcards, and flyers. The postcards served as a reminder to Secretary DeVos that it was her duty to protect all students, including trans students, and uphold Title IX protections by providing safe spaces for them. The campaign was built with the help of Tumblr and Care2, and gained significant traction on social media, drawing attention to the need for protection and support for trans students.
THE PROCESS
To amplify the message and reach a wider audience, we created a brand identity for the campaign, including social media graphics, postcards, and flyers. The postcards served as a reminder to Secretary DeVos that it was her duty to protect all students, including trans students, and uphold Title IX protections by providing safe spaces for them. The campaign was built with the help of Tumblr and Care2, and gained significant traction on social media, drawing attention to the need for protection and support for trans students.
HOW WE HELPED
Campaign Brand Design Content Creation Collateral Design 41,744 Total Official Signatures If you lined up the 40,000 postcards and ran alongside them - they would equal a 5k run
HOW WE HELPED
Campaign Brand Design Content Creation Collateral Design 41,744 Total Official Signatures If you lined up the 40,000 postcards and ran alongside them - they would equal a 5k run
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