We created a campaign logo for a partnership between Backline Care and Live Nation Artist Services. The campaign included the production of custom coffee sleeves to be used at backstage coffee bars along the tour. These design featured the artist’s brand theming with a custom animated style coffee character and were designed to give mental health reminders among the touring artists and crew. The project successfully combined thoughtful design with practical application, enhancing the backstage experience while promoting Backline Care’s mental health & wellness programs.