To create the brand identity, we worked closely with The Ally Coalition, Equality Texas, and GLAAD to ensure that it accurately reflected the campaign's values and goals. We developed a logo, color scheme, and other visual elements that would be used across all campaign materials, including the open letter, social media graphics, and website. Once the brand identity was established, we created a suite of materials to help promote the campaign and engage supporters. We designed social media graphics and other visual assets that would be shared widely by signatories and their fans, helping to amplify the message and generate public support. Overall, we were honored to be a part of this important project and to use our design skills to support such a vital cause. It was amazing to see so many talented artists and musicians come together to stand up for LGBTQ rights, and we were proud to have played a small role in helping to amplify their message.